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AI in HR

How we're using artificial intelligence in human resources

Digital Services Team , 05 July 2023 16:39
Categories: July 2023
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You've probably seen artificial intelligence talked about a lot in the media recently and we've been thinking about where we might use it across the organisation.

One of these areas is recruitment.

Job adverts can be time-consuming to create, and the pressure to accurately convey requirements while remaining engaging can be a challenge.

By using ChatGPT, an AI language model developed by OpenAI, we're able to automatically generate drafts of compelling job adverts and LinkedIn posts.

We've integrated a new online form that managers will use to request to recruit a new member of staff with ChatGPT's application programing interface (API), and the example below is a job advert for a fictitious customer service advisor role:

Are you passionate about providing excellent customer service? Do you thrive in a fast-paced and dynamic team environment? West Berkshire Council is seeking a dedicated and enthusiastic Customer Service Advisor to join our Customer Engagement & Transformation Service. Based at our Market Street Offices, you will be reporting to the Customer Services Team Leader.

As a Customer Service Advisor, you will be the first point of contact for our residents, providing them with exceptional customer service across a range of channels, including telephone, email, and face-to-face interactions. Your main responsibilities will include resolving customer enquiries, providing accurate information, and signposting to relevant services. You will play a key role in ensuring customer satisfaction and delivering services that meet the needs of our community.

To excel in this role, the ideal candidate will have:

- Demonstrated experience in delivering excellent customer service, ideally within a similar role
- Strong communication skills, both verbal and written, with the ability to convey information effectively and empathetically
- Exceptional problem-solving skills and the ability to think on their feet
- Strong IT skills, including proficiency in Microsoft Office Suite and the ability to quickly learn new systems
- A positive and professional attitude, with a genuine passion for helping others

Working for West Berkshire Council, you will be joining an organization committed to supporting its employees. We offer a range of excellent employment benefits, including:

- Flexibility in working hours and the option for remote working
- Access to a wide range of relevant training and development opportunities to enhance your skills and advance your career
- Local government pension scheme to secure your financial future
- Family-friendly policies, ensuring a healthy work-life balance
- A variety of local discounts to help stretch your salary further

The maximum annual salary for this role is £30,000, based on a 37-hour workweek. The interview date for this vacancy is to be confirmed.

Take the next step in your customer service career and join us at West Berkshire Council. For an informal discussion and to learn more about the role, please contact Jon Smith on 01635 519111.

To apply, please visit our website and submit your application by [closing date].

West Berkshire Council is an equal opportunities employer and welcomes applications from all sections of the community. We are committed to promoting a diverse and inclusive workforce.


The system's understanding of industry jargon and ability to incorporate persuasive language means that the generated posts should capture the attention of qualified candidates, driving more applications and expanding the council's talent pool.

By providing basic information such as job title, location, and salary, we can use the AI model to generate the job advert above and also engaging LinkedIn posts that highlight the unique opportunities and benefits of working at the council, such as the one below:

 

Are you a talented customer service professional looking for a rewarding career with a leading local authority? Look no further! West Berkshire Council is hiring a Customer Service Advisor to join our dynamic team based at Market Street Offices.

As a Customer Service Advisor, you will play a pivotal role in delivering exceptional customer service to our residents. You will be the first point of contact, handling enquiries, resolving complaints, and providing information and guidance on a wide range of council services. Your friendly and professional approach will ensure that our customers receive the help and support they need.

To be successful in this role, you will have excellent communication skills, both written and verbal, and a passion for delivering outstanding customer service. You should be confident in using IT systems, able to quickly navigate through multiple platforms to find accurate information and update records in real-time. A positive attitude, strong problem-solving skills, and the ability to remain calm under pressure are essential.

At West Berkshire Council, we strive to create a positive working environment for our employees. We offer a competitive salary of up to £30,000, along with a range of fantastic benefits. These include flexible working arrangements, access to a wide range of relevant training opportunities, and membership to the local government pension scheme. Our family-friendly policies, local discount network, and childcare support are just some of the additional perks you can enjoy.

If you're ready to make a difference within our vibrant customer service team, we would love to hear from you! For an informal discussion to learn more about the role, please call Jay Bloggs on 01635 519111. Apply today and join us in serving our local community! 

#CustomerServiceAdvisor #WestBerkshireCouncil #JobOpportunity #ApplyNow #WorkWithUs #GrowWithUs #GreatPlaceToWork


In both cases what is produced isn't perfect and will require some human intervention before they're published, but it does make the task of writing both of these a lot quicker than starting from scratch.

In fact we estimate it'll more than half the time we spend on this task and cost just 0.4 pence each time we use it.

As we're not using personal data, everything we send ChatGPT will be in the public domain so there should be no privacy issues, and we're now looking at where can do something similar to streamline similar processes to enhance efficiency across the organsation.

If you'd like to know more, or just have some feedback for us, please leave a comment below.

Last modified: 17 July 2023 10:54

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