Easter bus travel success
More than 6,000 tickets were taken up in a free travel offer provided by West Berkshire Council in conjunction with operators Reading Buses.
A total of 6,008 tickets were issued over the four days of the Easter bank holiday and 2,440 passengers travelled on Newbury & District routes that have previously not operated on bank holidays.
An additional service was provided for routes 1a/1c, 2, 8 and 9 in the Newbury area on Good Friday and Easter Monday.
The free bus travel helped promote local businesses and encouraged more sustainable transport as West Berkshire Council encouraged people to take part in Newbury Easterfest as well as get out and about in Reading.
Robert Williams, Reading Buses' Chief Executive Officer said:
"We were delighted by the public reaction to the free travel offer for Easter. With over 6,000 people travelling for free, we can see the value in the council funding this to help tempt people out of their cars. Travelling by bus reduces the amount of congestion and improves air quality which is good for the local area and the planet."
Cllr Richard Somner, Executive Member for Planning, Transport and Countryside at West Berkshire Council, said:
"We are pleased that the free Easter Weekend bus travel initiative resulted in high usage across the district.
"This increase in footfall to the towns and businesses demonstrates our commitment to ensuring bus services continue to provide an environmentally friendly alternative to travel round the district. We look forward to continuing the offer of free travel weekends with our bus operators throughout the year."
After the success of this Easter initiative following the initial trial at Christmas, Reading Buses, Thames Travel and West Berkshire Council are also pleased announce that a similar travel offer will be available over the four day Jubilee bank holiday. More details will be announced shortly.